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Changing social norms has allowed few avenues by which they can be both acceptable as a relationship partner and attractive as a sex partner.As a result, at least half of their needs are unfulfilled, regardless of the decision they make.If men choose to follow social norms and become compliant as "good guys", they may get a "relationship partner". biological double-bind, these compliant men may also not be "attractive" to those same relationship partners (Buss & Shackelford, 2008).As a result, they may be punished by their girlfriend's/wife's lack of sexual interest, being cheated on, or disrespected as a "push over".With this strategy, men are often able to fulfill their short-term sexual needs—especially within the modern, socially-sanctioned climate of "hook-ups" and causal encounters.In fact, many of these men are former virgins and "nice guys" who previously could not get their physical needs addressed.When punishments weight more heavily, people avoid those same behaviors.Essentially, many men report that they find modern dating a primarily punishing affair.

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In contrast, if they follow more "assertive" biological imperatives, they are labeled "jerks" and "players"—who may get sexual gratification, but not love or respect from what they would consider a "good woman".Socially, they are expected to be "compliant" (i.e. However, they are also urged by women's sexual interest to maintain an "attractive personality" (i.e. Unfortunately, men sometimes report that attempting to balance these notions does not result in satisfaction, happiness, or women's appreciation and respect.The men that I speak with (and who commented on my last post) lament about being in a "no win situation" in modern dating.However, these men are often punished by being socially labeled as "jerks", "players", or even "creeps", unfit for socially-defined relationships.Furthermore, their tactics are often designated as "sexist" (Hall & Canterberry, 2011).

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