Internet dating headline tips
The headline alone can make or break an ad, homepage, or e-mail subject line. If the headline pulls readers in, you’ll make more sales; if not, you’ll be left wondering what happened.
And that’s why we’re devoting an entire post to headlines.
Here’s another example: With this homepage headline, Rejoiner conveys a specific benefit and singles out who they’re selling to.
They get the attention of e-retailers with “abandoned carts” while letting them know they’ll get “15% more sales.” It’s clear, it’s specific, and it’s effective.
Butchers and other local service providers used to differentiate themselves by being more personable, and you can differentiate yourself by giving your business a personality that appeals to customers.
Gary Vaynerchuk did this with Wine Library TV, and Brian Clark did this with Copyblogger.
That’s a measurable difference that significantly impacts the bottom line. It’s because they’re the first lines of your copy that customers read.
It should provide enough information to let customers know whether or not the offer you’re presenting is interesting to them. I felt bad for her, but I had no idea what was going on.
If your headline isn’t specific enough, customers won’t know whether or not what you’re selling is something they’re interested in. When I clicked through, I found out it was a post about Steve Jobs.
Only the ones drawn in by an attention-grabbing headline will continue on to read the first sentence of your copy. A great headline convinces more people to read your copy while a poor one sends potential customers searching for somewhere else to spend their money.
This leads us to a famous quote by David Ogilvy: “It follows that unless your headline sells your product, you have wasted 90 percent of your money…” Ogilvy believed headlines were so important that he viewed them as being worth 90% of the money invested in advertising. Headlines are so important that a single word can impact a campaign dramatically.