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The company also outlines how the use of online dating services has proliferated since 2001, noting they now represent 70% of the dating market’s overall value in the US.Additionally, it also looks at the ongoing problems faced in the dating market with fake profiles, fraudulent traffic, and database breaches., in which he describes love and marriage as “narrative traps”.“Think back on your bedtime stories as a child,” he writes, “and I bet these words are lodged somewhere in your brain: ‘…and they fell in love, got married, and lived happily ever after.’ These imagined happy endings stick with us as adults.” Viren Swami, social psychology professor at Anglia Ruskin University, argues that dating apps often work as outlets to pursue such “happy endings”.The percentage of 18 to 24-year-olds (single or otherwise) dating online nearly tripled between 20, rising from 10 per cent to 27 per cent And for many, dating apps are becoming more than just a game.About 22 per cent of straight couples and 67 per cent of gay couples now meet online.
In this ecosystem, do dating apps really want us to find love?
The study examines market data and predictions spanning from 1994 to 2020 to try to make informed estimations about the increasingly saturated dating industry.
Market Research separates the 227 page report into a number of sections, covering all aspects of the industry, from online dating sites and apps, independent matchmakers, to phone chat lines and speed dating, as well as looking at the revenue models used by each.
The report description reads: “This is the only in-depth business analysis that covers all segments of this industry, since the market has no trade association performing market research.
This newly updated 7th edition study is a fascinating analysis of one of the oldest professions–matchmaking.” Market is a Florida-based provider of global market intelligence products and services founded in 1979 that offers access to an extensive database of expert insights on global industries, companies, products, and trends.