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When you target everyone, you’re actually targeting no one.

The more focused and specific your target audience is, the easier it will be to reach them.

Instead, you might join a book club or attend a board game night at a local game shop.

in fact, good marketing is a lot like online dating.

It’s not endlessly talking about yourself without listening to your audience, and it’s not all about numbers and data and analytics.

Good marketing is about finding just the right person, connecting with them, and developing a real relationship.

No, you don’t have to look like an airbrushed supermodel on the cover of a magazine, but you’ll definitely want to make sure you’re clean and dressed nicely.

You also want to make sure you’re happy with yourself before looking for fulfillment in another person, or you may come off as desperate.

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