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While some baby boomers do appreciate these newfound forms of entertainment, many of them don’t, so be careful and selective when incorporating humor into your marketing efforts.It’s also wise to avoid any jokes that might require background knowledge of a recent internet trend or fad.At the same time, don’t bother using slang or short abbreviations.

Just recently, my resume writing business had a client in his 60s who was concerned about being discriminated against in the job market due to his age.Source Noticeably, baby boomers use laptops and PCs far more often than the younger generations for activities such as visiting news sites.This, of course, is worth calculating for your own business’ website.A Millward Brown Digital study found that 31 percent of baby boomers use laptops or PCs to shop online.Although one in four say they use their mobile phone.