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But over the last decade, seduction became mundane, routine, and recognizable, so much so that women have learned to call its techniques out and even reject them.Even in The Game, Strauss wrote about realizing that the new women he met had already heard the same scripts.The Game was a how-to guide, a self-help book for clueless men who couldn’t get laid, rather than a Tucker Max–type catalog of depravity.

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He’s now 46, back in Toronto, living with his brother, Rolf, and waiting for a visa to come through so he can return to Hollywood, where he hopes to bring pickup artistry back to the forefront.

In the chapter titled “Create an Emotional Connection,” Strauss writes a few lines while he is, purportedly, inside a woman. PUAs are now part of a larger constellation of groups relating to men and masculinity, often as a counterpoint to feminism, called “the manosphere.” These groups include Men’s Rights Activists, or MRAs, who advocate for men’s rights, to varying degrees of legitimacy; Men Going Their Own Way, (MGTOWs), who don’t want women around at all; Proud Boys, a far-right group that discourages members from masturbating in order to maintain their interest in sex with women; red pillers, men who believe that women are actually the privileged group between the two sexes; and the involuntarily celibate, or incels.

The groups at once complement one another while also being in vehement disagreement: Incels would likely resent PUAs since they make getting laid seem easy, and are technically representatives of the “Chads” they hate so much; MGTOWs argue that men shouldn’t have any relationships with women at all because they’re so poisonous; and MRAs pretend they have some legitimacy while often engaging directly in misogyny.

The book, which followed Mystery after his move from Toronto to Hollywood, catapulted the pickup artist to fame and helped spread his gospel to the masses.

After the success of its release, Mystery expanded his business, and eventually got a show on VH1 called The Pickup Artist where he taught hapless men how to seduce women for two seasons.

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